Directica’s Car Shopping Portal Announces ADF Leads for Dealers

Introducing New Automotive ADF Leads For Dealers

This week, Directica Media’s car shopping portal, continues to innovate its offering to car dealerships by introducing ADF leads in the U.S. and Canada. This service caters to dealerships who want to save time, seek better lead integration with existing customer relationship management (CRM) systems and achieve a higher standard of convenience by collecting customer leads in the industry standard Auto-Lead Data Format (ADF) directly from the car listing page.

What is ADF?

Auto-lead Data Format (ADF) is an open XML-based standard for sending consumer purchase requests to automotive dealerships. The standards were originally set by a collaboration of 13 different automotive-focused Internet companies. Information is organized into five overall categories: Lead, Vehicle, Customer, Vendor, and Service. Many vendors of CRM systems serving the automotive industry support the ADF standard.

Our Integrated Form

Our new ADF Leads extension replaces the default contact method with a built in ADF Leads form. After the customer fills out this simple form, the data is organized by the ADF, which is then sent to an email address of your choice, then into the CRM for the dealer to access. This is all done just by clicking that ‘submit’ button on the form.

Main Benefits

  • Dealers: Increase sales, organized leads, customer satisfaction, lower training costs, less manual entry errors and setup for the other sales automation software.
  • Customers: Receive quicker and more accurate service and sales responses.
  • Service Providers: Improved leads from dealer and phased out use of older transfer methods.

The new ADF/XML option is already included on all premium accounts. Existing Dealers can check their account status in the U.S. or in Canada by logging into your dashboard. handles inventory advertising for 1400+ dealerships in the U.S. & Canada and works with many dealership inventory management tool providers too. We can quickly import your existing xml feed into our website to get you started. Email us: if you have questions or would like to move to #ADFLeads.


Community News

Directica Media Creates –

campaign_peteDirectica Media is proud to donate our time and effort in hosting, designing & developing and offering social media expertise for the campaign of We set this website up after being contacted by John Parton with the goal of helping to raise funds for Pete Wood and his family, and the thousands of other people impacted by Amyotrophic lateral sclerosis (ALS), Lou Gehrig’s or Motor Neuron Disease by which it is commonly known around the world.

Pete and his son Zac regularly played baseball on their street prior to the disease being diagnosed, and are avid fans, this gave rise to the theme of “baseball”. It’s not only a great sport, but it also teaches you the value of teamwork, of people working together to achieve a goal and our teams dream is to try in our own small way to help combat ALS!

We’re fortunate enough to be part of a community based network of people who want to do more for their neighbours and know our goal to raise $50k is attainable. There is also hope, from local and brilliant physicians in the Toronto area in terms of stem-cell research, and a potential clinical trial that we want to ensure our friend Pete is on. That however requires funding – and this is were I need the the greater community spirit and support to raise money for this cause.

logo-transWe wanted to ensure we were just in time for the new 2016 baseball season and hopefully a raft of new trials here in Canada that Pete and his fellow team mates (there’s 2999 people here in Canada – the equivalent of 333 baseball teams, and 450,000 people globally fighting the disease) can take advantage of in their battle against ALS.

We know the support of family, friends, neighbours and complete strangers is vital to them all and raises awareness about ALS. Please support, share, tweet, post and promote below and importantly donate to this cause, oh and Pitch4Pete or Pitch4Whomever you know has been impacted by the disease… Just pitch for the love of the game and the people and families affected by the disease!


Directica Media Launches New Digital Micro Jobs Service:

taskfwd white


Oct 16th, 2015 – Toronto based Directica Media launches its most recent product,, to tackle the growing demand for digital & web related micro jobs. offers busy clients a new and better way to get more digital work done. This online marketplace showcases pre-packaged digital & technical help that is fulfilled by a select team of hand-picked freelancers and experts from around the world. The goal is to help professionals, entrepreneurs & business owners fix, tweak or optimize their digital presence by focusing on commonly requested tasks, challenges or issues they come up against.

Visitors to the website can select one of the many pre-packaged digital solutions or request a free custom quote – all with upfront pricing and delivery. For all those technical things people do not know how to do themselves, or for those who simply don’t have the time, Taskfwd has an expert waiting to complete the job. Taskfwd will do the heavy lifting, so clients can free up more time, get back to focusing on other goals and what they are good at doing.

Talented digital experts & freelancers are invited to post jobs and services showcasing what they do best. All experts and jobs are hand-picked and/or approved by Taskfwd before being made available to clients on the platform. Notable features include up front payments that are held securely until both parties confirm completion of the job and built in messaging that allows both parties to communicate during the project and request custom quotes. Experts can also create new offers on the fly to clients outside of their own pre-packaged service. This helps experts maximize the value of their particular skill set and at the same time helps those clients, with more specific requirements, achieve the best possible outcome for their project.
Email: hello[at]

Directica Media
Shawn O’Quinn
Email: soquinn [at]
Telephone: +1-416-303-4844


#BeachDragonFun 2015 That’s What It’s All About


We’re very excited for some #BeachDragonFun and proud to sponsor & support local kids in the Beach Community Soccer League with our 2015 Division 8 team:

The Directica Dragons

Kids soccer is about having fun but it’s also great for fitness and cardiovascular health, teaches coordination, promotes teamwork & sharing, can even provide an opportunity to increase confidence and self-esteem!

Our sponsorship goals are spearheaded by the belief that physical fitness has the power to improve kid’s mental, social and physical well-being. Our support reflects our values, has a positive impact on the community we serve and, ultimately, helps build our business.

Have fun out there… see you on the field!